El B Premieres POR LOS BUENOS TIEMPOS on VEVO, VIBE VIVA

El B to perform at SXSW on March 16 and 17

El B premieres the single and video for "Por los buenos tiempos" (For the good times) on VEVO and the music site VIBE VIVA that reaches over 2.6 million unique visitors each month.

"Por Los Buenos Tiempos" is the newest track off his upcoming album Luz.

Peruvian music producer, Boris aka BeatsNDaHood of Crazy Hood and El B co-produced the song. The lyrics challenge negative thinking and transform pessimistic thoughts into positive vibrations celebrating life regardless of one's current situation:

On our street corner, jokes and experiences

Beautiful like teenage platonic love

A tear does not flow if the pain is disarmed

It's a drop in a calm ocean if an emotion overflows from your soul

Shot in Miami, FL in the Wynwood realm of sought-after canvasses, the video was filmed by Crazy Hood Film Academy and celebrates graffiti as one of the five elements of hip hop while portraying El B's message as a ray of light contained within an acidic environment.

A cutting edge leader of Latin American Hip hop for the last decade, El B's unbending unique lyrics and voice spread a message that reinforces universal human values.

The city of Austin will have the opportunity to see the stylized rhythmic icon as he returns to SXSW Music Festival to perform live at Sledge Hammer on Wednesday, March 16 hosted by MMF LatAm, Latin America's chapter member of the IMMF (International Music Managers Forum), and at Speakeasy Kabaret on Thursday, March 17 presented by management/ production company, MeccaLani and Empire Records.

Listen to "Por Los Buenos Tiempos" on Soundcloud

"Por Los Buenos Tiempos" available on iTunes.

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