LUIS ESTRADA appointed Managing Director of Pan Regional Label AfterCluv
ALEJANDRO DUQUE appointed General Manager, Universal Music Latino, Machete and Capitol Latin
SKANDER GOUCHA appointed Senior Vice President Business Development & Digital, Universal Music Latin America
HORACIO RODRIGUEZ appointed Vice President of Marketing, Universal Music Latino, Machete and Capitol Latin

Universal Music Latin America, a division of Universal Music Group, the world’s leading music company, today made the following executive appointments:

Luis Estrada has been appointed Managing Director, AfterCluv, Universal Music Latin America’s multi-faceted dance platform featuring a record label and artist services, booking, brand partnerships, event and festival production services.  

He will report directly to Jesús López, Chairman/CEO of Universal Music Latin America and Iberian Peninsula and indirectly to Víctor González, President of Universal Music Latin Entertainment (UMLE).
Estrada has been with Universal Music since 2001 when he joined the company to launch Universal Music Mexico’s A&R and Marketing-focused New Trends Division. Since then, he has worked across a range of roles including Sr. Marketing Manager and since 2008 General Manager of Universal Music Latino. He subsequently took on additional responsibility firstly for the Machete Music label in 2010 and then Capitol Latin in 2013. Throughout his time at Universal Music, Estrada has consistently developed new talent and worked closely with the most important artists on Universal Music Latin America’s roster on both a strategic and creative level, helping Universal Music’s artists achieve multiple hit records. He also led the launch strategy for AfterCluv in 2015.  Estrada holds an MBA from the University of Southern California and a degree in Marketing from Tecnológico de Monterrey.

Estrada said, "AfterCluv is a two-way bridge between Latin dance culture and the rest of the world that fills a strategic space at a crucial moment and has a great team of professionals passionate about dance music and its lifestyle.  I thank Jesús López for the confidence to be able to build this project from scratch, but above all for his vision and perpetual focus on innovation that has inspired so many artists and executives and has led the industry to constantly transform itself through the years. I would also like thank to Víctor González for his invaluable guidance and unconditional support during this time. It is an honor to be part of this team."

Alejandro Duque has assumed new responsibilities as General Manager, Universal Music Latino, Machete and Capitol Latin, reporting to Víctor González.
Duque joined Universal Music in 2005 in his native Colombia where he was responsible for New Media in the Andean Region.

In 2007, he was promoted to Latin America Digital Manager and in 2009 became Director of Sales and Business Development for the South Cone.  

Most recently, Duque has been Vice President of Digital and Business Development in Latin America, a position he has held since 2012.  

Alejandro has been instrumental not only to the operations of the digital business in the region, but also being a key member of the team that has grown Universal Music’s business in Latin America in recent years.  D

uque holds a BA in Music Business & Management from Berklee College of Music in Boston.

Duque commented, "It is an honor to be part of the great UMLE team and able to contribute to this next chapter of Latino Machete and Capitol Latin musical and artistic development. I am grateful to Jesús López and Victor González for their trust and this opportunity."

Skander Goucha has been appointed Senior Vice President Business Development & Digital, Universal Music Latin America, reporting to Jesús López.
Goucha has over 15 years of experience as a leading strategist and business development executive in the digital music arena. In his most recent role as SVP of Digital at Universal Music Latin Entertainment, he was responsible for the development of the division’s digital business and strategy in the US and Mexico. Goucha also served as Director of Digital for Universal Music Latino and as Manager of Mobile Marketing and Operations at Universal Music Latin America. Prior to joining Universal Music Latin America, he was in charge of developing mobile music products and services for Universal Music across Europe. Goucha joined Universal Music’s parent company Vivendi in 2000 as part of its digital investment team. Goucha is a graduate of the Ecole Polytechnique and of the Ecole Nationale de la Statistique et de l'Administration Economique.

Goucha said, “Latin America has a big appetite for innovative ways to distribute and experience music and with both our local and global partners we have a great environment to build unique music experiences, grow existing services and reach a far wider audience than ever before. I am very happy to join the LATAM team to work on the development of our business, music and artists at such an exciting time and I would like to thank Jesus Lopez for this unique opportunity.”

Horacio Rodriguez has been named Vice President of Marketing, Universal Music Latino, Machete and Capitol Latin.  He reports to Alejandro Duque.

Rodriguez began his career at Universal Music 10 years ago in Miami where he held a number of roles in Marketing and Product Development. He was then charged with establishing a specialist Department of Digital Marketing for Universal Music Latin Entertainment in US and Mexico where he has served as Sr. Director, developing successful strategies and business opportunities for Universal Music’s Latin artists. Rodriguez holds a BA from Florida International University and an Audio Engineering & Technology Degree from SAE Institute.

Rodriguez said, “It is with great pride that I embark on this new phase of UMLE, a company that has been my second home for so many years.  We are on the cusp of a historic moment in our business and I am sure that together with the outstanding Universal Music team we will continue to be the leading company in the development of new artists, marketing platforms and business models."

Commenting on the appointments, Jesús López said:  “Our company is constantly evolving in order to adapt to the needs of our artists, markets and consumers. It is a pleasure for me to see how the careers of these four executives continue to grow within Universal Music and evolve to meet the new challenges and goals we set ourselves. Recognizing the great achievements made in recent years by each of them, I wish them great success in their new roles”.

Víctor González added,  "We are highly motivated with this new structure that allows us to continue with the expansion of the AfterCluv initiative under the vision of Luis Estrada, while at the same time, we can count on the valuable experience and leadership of Alejandro Duque and Horacio Rodriguez in Latino/Machete/Capitol Latin. We are convinced that Skander Goucha’s expertise and insight will be a great addition to the solid team of Universal Music Latin America.”

About Universal Music Group

Universal Music Group is the global music leader, with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide. 

Universal Music Group's labels include A&M Records, Aftercluv Dancelab, Angel, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.
Universal Music Group is a fully owned subsidiary of Vivendi.

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